NOORÉ

Context

NOORÉ is a wise, natural and elegant skincare brand that offers premium quality products, produced from natural ingredients. It is luxurious, elegant and highly confident.

Challenge

Many skincare products nowadays contain ingredients and chemicals, that cause skin irritation, and that are not good for you.

Audience

NOORÉ is for 20-50 year old women who have sensitive skin, and can not use many of the skincare products on the market, or are for other reasons looking for skincare products produced from organic and natural ingredients.

Positioning

For women who wish that their skincare products are made for natural ingredients, without harmful chemicals. NOORÉ is a premium quality skincare brand made from 100% natural ingredients, because every product is developed in collaboration with health care professionals and dermatologists.

Voice Examples

Calm, gentle, soft

Yet confident and authoritative

‘‘Sensitive skin? We have the solution.’’

‘‘Natural is what your skin deserves.’’

‘‘Natural product. Natural choice.’’

Visual Direction

Elegant aesthetic that would feel confident, yet elegant

Clean and modern serif and sans serif mix

Black and off white palette paired with pale hues and details with more vibrant contrasting color

Photography: natural, soft lighting

Note:

This is a conceptual brand project created to demonstrate brand strategy and identity approach.